About

SAMRA is a non-profit, voluntary association of research organisations and researchers in the data, research and insights industry. SAMRA was established to ensure professionalism amongst researchers (incl. sharing ideas and new developments) and to promote the effective use of marketing research by decision-makers. Our stakeholders include members of the public, suppliers and clients/users of data, research, advisory and consulting services and evidence-based insights (including our members), the media, legislators, related industries and associations, potential and new entrants, and education and training providers.

SAMRA’s goals and objectives are to:

1. Grow the data, research and insights industry:

  • Proactively market, advocate for and lobby on behalf of the industry

  • Strategically manage talent at industry level to meet demand

2. Enhance quality and professionalism

  • Promote the professional development of practitioners

  • Provide industry-specific input into the Southern African learning system

  • Protect the public, and monitor and self-regulate ethics in the industry

3. Deliver stakeholder value:

  • Offer value-adding products and services to the industry

  • Ensure adequate representation of the industry with government

  • Maintain effective systems and processes to manage operations

The SAMRA Office is responsible for the day-to-day operations of the association and the organisation is managed by a Board of Directors whom are elected by the members at the Annual General Meeting.